Cases

Strategi och grafisk profil – Sandbacka Science Park

Sandbacka Science Park turns innovative ideas into sustainable products, services and companies. They support companies with guidance, contacts and knowledge. We were tasked with developing a communication strategy for Sandbacka Science Park and then clarifying their graphic profile.

The purpose of the assignment was to facilitate the work internally and externally. Through strategy work, Sandbacka Science Park can be made available to more people and make it easy for employees and ambassadors to talk about the company. By creating a graphic manual, we create a unified visual identity that everyone can follow.

Activities and communication efforts must reach target groups with the right message and feeling. Through a workshop, we developed the basis from which the communication strategy was based. From it, it was determined which tonality matches Sandbacka Science Park. We placed great emphasis on how the various prioritized channels would be produced.

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We refined their existing logo to work with colors that work both in print and digitally. We show with clear examples how the logo, colors and text should be used on digital boards and newsletters. We also set up guidelines for how the flow should look in social media.

We delivered logos, communication strategy, graphic manual, in-design templates for Instagram and powerpoint templates. We also filled up their image bank with newly taken photos of committed employees in natural environments. Through a new visual identity, we created a modern and fresh feeling that matches the company.

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